Digital is Here

Check out some of our favorite articles about Digital and why it’s the wave of the future!

http://www.journalism.org/chart/local-tv-broadcast-advertising-revenue/iframe/

Desktop and Mobile Ad Revenue Surpasses TV for the First Time

by George Slefo on Apr 26, 2017

Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers.  To Read More

Mobile video revenue to reach $25bn by 2021

July 6, 2016

Worldwide revenue from mobile video will reach $25 billion (€22.5bn) by 2021, according to research by Strategy Analytics. Growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets.  To Read More

The Fastest-Growing App Categories in 2015

by Felix Richter on Jan 22, 2016

Over the past few years, smartphones and tablets have completely changed the way we interact with media. We may still be listening to the radio, read the news and or watch television shows, but more and more often we’re doing it on our mobile devices or, to be more precise, within apps.  To Read More…

Nielsen Thinks Its New Total Audience Measurement Will Change The Industry

By Guest Post on Oct. 20, 2015 – 10:18 AM

It’s been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years.  To Read More…

Pew Report: News consumers are increasingly using smartphones

By Benjamin Mullin on Apr. 1, 2015 10:00 am   Updated Apr. 1, 2015 10:22 am

A report from the Pew Research Center released Wednesday shows that smartphone ownership has nearly doubled in recent years as more Americans have come to depend on the devices for access to information about news events.  To Read More….

U.S. Smartphone Use in 2015

By Aaron Smith

10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a limited number of options for going online other than their cell phone. Those with relatively low income and educational attainment levels, younger adults, and non­whites are especially likely to be “smart phone­ dependent.”  To Read More…

OTT TV Advertising to Hit $40B by 2020

By: Jon Lafayett      4/09/2015 04:00:00 PM Eastern

Advertising on over-the-top TV programming will grow four-fold to $40 billion by 2020, according to a new report. According to the Diffusion Group, as ad revenue for OTT grows, TV ad revenues will remain essential flat at about $85 billion.  To read more…

Online Ad Revenues Blow Past Broadcast TV, Thanks To Mobile And Video

by Robert Hof, Forbes Magazine Contributor on 4/10/2014 @ 2:15PM 13,865 views

Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen.  To Read More…

 

Author: unewsdigital

CEO & President of UNews Digital

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